Red Bull Racing and Nissan to Collaborate on Engineering, Tech—Maybe Even Road Cars

Almost 18 months ago, Infiniti cut a check to plaster its logo on Red Bull Racing‘s world-championship Formula 1 cars. Easily written off as an advertising effort best characterized by MBA-speak such as “synergistic” and “visitivity,” there’s far more depth to the Infiniti-RBR tie-up than just decals, says Andreas Sigl, the Infiniti marketing exec charged [...]

Patrick Gaillard Beppe Gabbiani Jeffrey Tyler Burton Hans Heyer Ralph Dale Earnhardt Sr Carel Godin de Beaufort