Filed under: Sedan, Marketing/Advertising, Ford, Design/Style
Liu Bolin, the world-renowned Chinese artist famous for painting himself to camouflage into the background of an image, has teamed up with Ford for its latest advertisement for the 2013 Ford Fusion. The print ads aim to highlight how the styling of the new Fusion makes other midsize sedan "disappear." (The obvious joke here would be, "Does it really take this much work to make the Toyota Camry look invisible?"). The easy way out for the Blue Oval would've been to turn to computer programmers to work their magic, but instead, Ford opted to turn to the master illusionist.
Bolin worked with Ford to take Fusion rivals like the Volkswagen Passat, Camry and Honda Accord (and, for some reason, an Audi A4) and paint them to blend into various backgrounds right down to the landscaping, buildings and sidewalks. Ford has thoughtfully provided us with a time lapse video from a few different angles, but there's no telling how long each shot actually took to create in real time.
You'll probably start seeing these print ads showing up in magazines pretty soon, but you can see a making-of video below and then check out one of the campaign's first print ads below.
Continue reading Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in
Artist Liu Bolin helps Ford Fusion stand out by making rivals blend in originally appeared on Autoblog on Thu, 25 Oct 2012 20:00:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Commentsnascar news Bruce Kessler Jacky Ickx Alan Jones Al Herman Floyd Anthony Raines Mike Hawthorn Walt Hansgen
No comments:
Post a Comment