Sunday 18 November 2012

Official: Porsche Design marks 40 years of industrial art-making [w/video]

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The Porsche Museum in Stuttgart, Germany, has opened the doors on a new special exhibition that celebrates the 40th anniversary of the Porsche Design Studio.

Founded by Ferdinand Porsche in 1972, the studio has spent the last four decades designing luxury goods like sunglasses, writing implements and perhaps most famously, watches, as well as a huge selection of industrial products and household goods. The common thread that ties together all of the output of the studio over the years, is an unyieldingly modern and clean aesthetic.

The Porsche Design exhibit features some of the seminal works from the studio, including its first project, a watch dubbed simply Chronograph I. The blacked-out timepiece seems fairly run-of-the-mill by today's standards, but was revolutionary in an era where a gold Rolex served as the standard for high-end wrist wear. Scroll down to see a video that details the exhibit, and the history of the design studio, in more detail.

Continue reading Porsche Design marks 40 years of industrial art-making [w/video]

Porsche Design marks 40 years of industrial art-making [w/video] originally appeared on Autoblog on Fri, 16 Nov 2012 18:01:00 EST. Please see our terms for use of feeds.

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